Wednesday, November 16, 2011

Week 7: EOC The Pitch

In 2011 a young college student studying in Las Vegas, NV named Phillip Ornelas decided to create a beverage unlike the rest. To stand out and out sell the competition. His vision was to create a new, improved, high quality Polish vodka using only the freshest ingredients found in the world. Pikané 100 proof full powered Vodka.

The first ingredient is water. using the purest artesian spring water found in Poland helps give The vodka its signature smooth finish and crisp flavor.

The alcohol used is made from the freshest ginger root. It is grown all year round and picked at the peak of its freshness just for this premier beverage.

The final ingredient used is a small amount of cinnamon. This cinnamon is used to boost the flavor of the ginger and give the drink a more well rounded flavor that our customers have come to expect from us.

The process of quadruple distilling is done by passing the vodka through 15 feet of oak charcoal and through 25 rare black diamonds. Distilling the liquor trough oak gives the vodka its smoky flavor to create a unparalleled drinking experience.

The process of choosing fresh ingredients, distilling with oak charcoal, and using cinnamon gives the vodka a spicy, smoky, smooth flavor for $79.



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