What does the benefits versus the features actually mean? What would the benefits be and what would the features be? Basically, the features are what people expect from a particular product. take a new car for example, no one car company is going to advertise the fact that it has a windshield, or an engine or even A/C, it would obviously be included. But something like a 100,000 mile warranty or heated/cooled cup holders would be a benefit. Providing your customers with an amazing customer service department could also be a benefit.
With all that out of the way, all vodka contains the same basic elements, water and ethanol. Much like sushi at its very basic is merely seaweed and rice, vodka is simply put, just water and ethanol. These are the most basic features of course. Other features could be the simple fact that it comes in a bottle, or even the fact that almost all vodkas are 80 proof or even that it gets you tipsy.
With that said, the benefits of my person brand of vodka would be the fact that my vodka is a 100 proof beverage. Its made from the best ingredients, it has a particular and unique flavor and overall my companies stance of providing excellent customer service is our main priority, a happy customer will keep coming back for more and more. So in conclusion the benefits of something go way past the features. The unexpected, something that isn't always included. Something new and un-pioneered, or even something done better than the rest could all be examples of benefits.
No comments:
Post a Comment